Blue ChipStudiosGet in touch
For brands

We get brands into gaming culture

Young audiences spend hours a day inside Roblox and Fortnite. We help brands become a welcome part of those worlds, with experiences players actually want.

Start a project What we do
23M+Plays on Roblox experiences our team has built for brands and nations
132MPeople playing Roblox every day, averaging 2.5 hours
62%Of Fortnite’s 110M monthly players are aged 18 to 24
What we do

Four ways in

Every brief is different. Most of our partnerships combine two or more of these.

Immersive worlds

Custom-built Roblox and Fortnite experiences that bring your brand, product or place to life, designed so players choose to stay, return and bring friends.

In-game integrations

Native placements, dynamic ads, branded items and sponsored events inside games with established audiences, including our own portfolio.

Esports partnerships

Strategic alliances with teams, talent, events, streamers and broadcast platforms, from first conversation to signed, activated partnership.

IP collaborations

Put your brand inside our franchises with limited-time content, crossovers and co-created game modes that feel native to players.

Experience

Trusted by global names to deliver in gaming

Our team has built some of the most successful branded experiences on Roblox, including record-breaking government campaigns that reached players in more than 100 countries, and helped land multi-year, eight-figure partnerships in esports.

Sectors we’ve worked with

  • Government & tourism
  • Sport
  • Consumer brands
  • Travel & airlines
  • Esports
  • Entertainment
How we work

From brief to live

  1. 01

    Discover

    We learn your goals and audience, then find where they already play.

  2. 02

    Design

    A game concept, core loop and commercial plan built around your objectives.

  3. 03

    Build

    Our team develops, tests and polishes the experience across platforms.

  4. 04

    Launch & grow

    Go-live, user acquisition, live updates and reporting against your KPIs.

Start a project

Tell us about your brief

A few lines is enough. We’ll come back within two working days with initial thoughts and next steps.